CISEL saw the potential of cloud computing long before most of its Western Switzerland rivals. “One of the main benefits of the cloud for our customers is that it does away with infrastructure costs”, explains Nicolas Roch-Neirey, Managing Director of the Fribourg company, which specializes in IT outsourcing and ERP integration. “The pay-as-you-consume model provides companies with greater flexibility. This is really important for SMEs, our customer base.” Something else which the Swiss business community puts much store in is data protection. “Our two data centers are in Switzerland, which means that our customers can be sure that their data will neither be stored nor processed abroad.” Having established a firm foothold in the cloud-computing market, CISEL is now focusing its efforts on marketing automation, which it hopes will make it much more responsive to market needs. “The thinking behind it is to exploit data generated by digital communication. Take a weekly newsletter, for example. By analyzing who reads it and how, we are able to gain valuable insights that then let us determine the business potential.”

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