NEW FORMS OF INTELLIGENCE
WHEN IRONS BECOME INTELLIGENT
Laurastar was taking a gamble when it decided to update its core product using new technologies. The bet paid off: Laurastar has become the first manufacturer to develop a smart ironing system. The company has already showcased its new product at the IFA in Berlin, Europe’s leading trade show for consumer electronics, and plans to launch it on the market sometime in autumn 2017. As Julie Monney, Head of Marketing at the world’s leading manufacturer of professional ironing systems for domestic use, proudly explains: “We have taken this routine household chore to another level.” Thanks to a movement sensor in the handle, the new iron “understands the user’s movements and regulates the steam output accordingly”. It is also the first ever Bluetoothenabled iron. This means that it can connect to an app that dispenses handy ironing tips and advice (see photograph). “It lets you hone your technique, then tests and corrects it thanks to the built-in sensor. The upshot is the perfect ironing experience.” That’s not all. The Fribourg-based company is already exploring the possibility of adding more smart features, such as automatic textile recognition.