NEW FORMS OF INTELLIGENCE
MEDIA F
THINK GLOBALLY, IMPACT LOCALLY
“When the Saint Paul Group (active in media and printing sector, ed.) set up media F, one of the aims was to respond better to the differing needs of its diverse customer base”, recalls Romain Glasson, Managing Director of the media company. The figures speak for themselves: in the space of four years “the non-print share of our turnover has gone from 1% to nearly 10%.” The digital service end of the Fribourg company’s operations has also expanded; as well as online advertising and searching engine optimization, media F now offers, in partnership with Fribourg’s public transport provider TPF, an internal and external display service. “Since 2015, most buses and trains on the TPF network have been fitted with screens which show the news headlines and advertisements. Geolocation software also allows us to provide targeted content based on the vehicle’s route.” Another area in which media F is actively involved (since 2013) is e-commerce. For example, on the FRDEALS portal, bargain hunters can find a host of leisure, dining and wellness packages, all at knockdown prices. “What sets us apart from our major rivals here is that we systematically work with local partners on all of the deals that appear on the site.”