No SME can escape the economic – and societal – upheaval generated by the digital boom. To equip managers from French-speaking Switzerland with the tools they need to successfully ride the digital wave, the Fribourg School of Management (HEG) has created and runs a series of continuing education modules on various aspects of digital transformation. “We found that there was a demand for intensive, short courses on highly specific topics”, explains Jean-Marie Ayer, Professor at the HEG and head of this new service that was launched in March 2017. These immersive modules use real-life cases to address subjects like smart cities, big data, the collaborative economy, transport and industry 4.0. For example, the first module, which focuses on Fintech, includes “three days of theory in Fribourg, followed by two days of practical work with specialist start-ups in London”. So, what sets HEG apart from its rivals? “We can count on an international network of experts and on the input and expertise of all of Fribourg-based members of the HES-SO network (University of Applied Sciences Western Switzerland).”

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