A CHANGING SOCIETY
A PASSION FOR BIG DATA
“One of the consequences of digitalization is that companies now find themselves having to manage an ever-expanding volume of data. Businesses that exploit this resource to its fullest have a clear advantage over their competitors.” During their many visits to Silicon Valley, Daniel Neuhaus and his fellow Sqooba Co-founders, Benoit Perroud and Theus Hossmann, observed that the degree of digitization among businesses varied considerably. This is where the trio came up with the idea of dividing the process of implementing big data strategies into three distinct parts. The first is co-creation. “Many bosses think that all they need to explore the vast ocean of data is to buy the right software. Unfortunately, they’re sadly mistaken: it requires a wholesale cultural transformation!” The second service offered by Sqooba aims to “use data that are already available more quickly and easily”. Finally, Sqooba has developed an open-source platform, "Ocean", which is powerful enough to incorporate data from entire sectors of the economy. The start-up already has several multinationals and renowned companies in Switzerland on its books.