FRIBOURG NETWORK FREIBURG
PONY DEL SOL
AKA PONY DEL SOL,
You turned to the crowdfunding platform “We make it” to pay for your first album. What gave you the idea?
I hadn't been able to save enough money to record the album. I discovered “We make it” on Facebook, and kind of took the plunge there and then.
Besides collecting enough money, what else did you learn from the experience?
Crowdfunding allowed me to connect directly to the public. It was the first time I reached out to my listeners… and my first promo! At the same time, though, I realized that if I was to bring investors on board, I had to be really clear from the off about what I wanted to do. This was actually really good for me. Mind you, the sharing economy is not without its challenges. First of all, you need to find the courage to ask for money (whether you know the people or not). Second, if you don"t manage to collect the full amount, all of your fundraising efforts go out the window. Third, you have to make sure that you use the funds you raised for their intended purpose, i.e. make an excellent record!
What impact do new technologies have on your day-today life as a musician?
The new tools that are around now give me a lot more independence, particularly when it comes to arranging and recording my songs. I really appreciate having direct access to every part of the creative process. Nowadays, artists can publish their work on digital platforms. It was a completely different story 10 years ago: the only option we had then was to record a demo on a physical medium with limited broadcast potential.